Barebells launces UK-exclusive HFFS-compliant protein bar

Barebells, a Swedish functional foods brand, is launching a new bar exclusively in the UK and Ireland. Crispy Nougat will join the existing award-winning range of high protein, no-added sugar bars aimed at the rapid growth in consumer demand for tastier, healthier snacks.

Barebells, a Swedish functional foods brand, is launching a new bar exclusively in the UK and Ireland. Crispy Nougat will join the existing award-winning range of high protein, no-added sugar bars aimed at the rapid growth in consumer demand for tastier, healthier snacks.   

Launching on the 24th of January 2022, the new Crispy Nougat bar has a crispy milk chocolate coating and is filled with a smooth nougat that has delightful hints of vanilla and wafer, and roasted hazelnut pieces. Enjoy this irresistible protein bar wherever you are, without having to worry about added sugar. This delicious on-the-go bar not only delivers on taste but also has 20g of protein per bar.  

These retro-wrapped chocolate bars are sure to bring back some childhood nostalgia. With the burnt red and cream colour blend of the wrapper it takes you on a trip down memory lane, think vintage penguin books style! To go alongside this, look out for our Barebells ambassadors in their retro-inspired clothing collection. 

“The coolest looking and best tasting bar yet – It has an unbeatable combination of a delicious crispy coat, the supreme taste of wafer and the smoothness of the nougat all in 1 bite! The retro look will sell itself to consumers at first but once they’ve tasted it they’ll want it again and again”, Harriet Poulton, Barebells Activation Manager, commented. 

Barebells Crispy Nougat is available from Tuesday 24th January 2022 at selected stores and gyms nationwide including WH Smiths, Third Space, Virgin Active, Total Fitness & Gymbox.

20 grams of protein. All the taste.