The Swedish Football Association and Barebells are entering a new partnership. The collaboration means that Barebells will become the official supplier of protein bars to the Swedish national teams.

Barebells, Sweden’s leading protein bar brand, is partnering with the Swedish Football Association (SvFF). Under the new agreement, Barebells will provide tasty, high-protein bars with no added sugar to the Swedish men’s, women’s, and youth national teams during training camps and major tournaments.

Kristin Holm Geirsdottir, Football Physiology Specialist at SvFF, says:

“We’re pleased to collaborate with Barebells, and their products are appreciated by the players. During camps and matches, the schedule is often tight, and these protein bars are a quick and effective addition to their overall nutrition plans.”

In addition to supplying protein bars to the entire association, Barebells will also promote the youth national teams through its own social media channels.

Erik Dahlbeck, Marketing Activation Manager for Barebells in Sweden:

“We want to support the development of Swedish football, and we truly get that opportunity through close collaboration with the youth national teams – during training, matches, and camps. In addition, we hope to inspire the players and generate more interest and excitement around the stars of the future through our channels,” says Dahlbeck.

Stefan Abelsted, Commercial Director of the Swedish Football Association:

“We view Barebells’ commitment to the youth national teams positively and believe that their involvement will help elevate the football talents we have in our fantastic youth teams.”

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