Barebells brings Protein Soda to Sweden
Barebells is expanding into a new product category in Sweden with the launch of Barebells Protein Soda. Already available in the US, Barebells Protein Soda is a carbonated, sugar-free drink containing 10 grams of protein and 180 mg of caffeine. It launches in three flavors: Classic Cola, Raspberry Fizz and Sweet Cherry.
Protein Soda was recently introduced by Barebells in the US, where a new generation of protein beverages is emerging alongside more established formats such as protein shakes. Now Barebells is bringing the concept to its home market, marking the brand’s entry into the carbonated soft drink category in Sweden.
Barebells Protein Soda is a clear, sparkling drink containing 10 grams of protein from clear whey protein and 180 mg of caffeine. It combines the refreshment and carbonation of a soft drink with protein, creating a new consumption occasion beyond protein bars and shakes.
“Barebells Protein Soda is whey more than just caffeine in a can. At Barebells, we are always exploring new categories and looking at how we can bring our approach to taste and protein into new formats consumers are craving. With Protein Soda, we feel like we really hit the spot. Barebells Protein Soda brings a refreshing combination of flavor, protein and caffeine,” says Isa Galvan, Global Brand Manager at Barebells.
The launch further expands Barebells’ portfolio in Sweden. Since the brand was founded in 2016, its range has grown from protein bars into several different protein formats. With Protein Soda, Barebells is now also entering the carbonated soft drink category.
The new Swedish range consists of three flavors:
- Classic Cola: A refreshing classic cola flavor.
- Raspberry Fizz: A vibrant raspberry flavor.
- Sweet Cherry: A juicy and sweet cherry flavor.
Barebells Protein Soda contains 10 grams of protein and 180 mg of caffeine per can. All three flavors are sugar-free. The range launches in Sweden on 8 September and will be available in retail and online, including tyngre.se.
